by William Graham | Storytelling
In the Authentic Connections Method™, we talk a lot about storytelling. When people listen to stories it accesses the parts of their brain related to socialization and bonding. This is different than learning facts. Think about the difference between reading a history...
by Susan Lanier-Graham | Building Brands, Business, Online, Storytelling, Writing
When you’re building up your brand online, it gives you the opportunity to narrate your own story. That is, you get to decide how your audience sees your brand. If you are not in control of your own story, you’ll quickly discover it can get told for you....
by Susan Lanier-Graham | Building Brands, Business, Storytelling
Looking for a fast and effective way to build up your business? Focusing on branding could be the answer.Branding plays a crucial role in business. If you take a look at the most successful businesses in the world, you’ll see a big part of their success is their...
